For remodelers and design-driven trades

Website design that sells your work before you do

Your website should be your best salesperson. We build it to walk homeowners through your work and answer their questions, so they reach out as confident as a referral.

Schedule Intro Call20 minutes · No obligation

5.0

Rating on

“They have taken a small business and turned it into a highly relevant local business in less than a year.”

Hudson S.

Owner, Sanders Blinds

What's at stake

Is your website doing your work justice?

One lost project can cost more than the website itself. Usually, the work isn't what lost it. It's a website that never made the case for hiring you.

Most contractor sites

Your best projects are buried in a gallery that does not do them justice.

Your site looks interchangeable with contractors doing half the quality of work.

Nothing builds trust beforehand, so homeowners reach the first call still deciding.

Budget mismatches and out-of-scope inquiries eat your week.

What we build instead

Your best projects lead, shown large with the story behind the work.

Your site makes it obvious what sets you apart, and why it matters.

Your process and standards do the convincing, so they arrive already sold.

Homeowners can tell what projects you take on, so more inquiries are the right fit.

Featured work

Websites built to make good companies look their best

See all our work

Red Fox Remodeling

Builder and remodeler · Twin Cities, MN

Sanders Blinds

Window treatment dealer · Nisswa, MN

Timber Ridge Barns

Pole barn builder · Minnesota and Wisconsin

Metro Cabinets

Custom cabinets · Prior Lake, MN

Masterworks Contracting

Exterior contractor · Meridian, ID

Solstice Window Cleaning

Window cleaning · Scottsdale, AZ

Top Line Electric

Electrical contractor · Twin Cities south metro

DAF Landscaping

Landscaping · Ankeny and Central Iowa

Built for businesses where the details matter

We work with remodelers and other design-driven trades, where homeowners take their time, compare their options, and come back more than once before they reach out. That kind of decision needs a different kind of website.

See pricing and process

You are a good fit if

You run an established business with work worth showing off.

You care about craft, presentation, and how clients are treated.

Your website no longer represents the company you've become.

You'd rather win the right projects than chase the most leads.

Hear it from our clients

5.0 rating

“Working with Eric and Dylan is always a pleasure. They are easy to work with and produce amazing results. One of the only designers I have worked with that offers suggestions and critique that will improve your website. He is fully up to date on current trends, so your website will always be beautiful and a great user experience for your audience.”

Ben L.

“If you want something unique, high quality, and hip, work with Upwheel. You will get a real, genuine experience working with this agency. I highly recommend!”

Ben G.

Why Upwheel

Boutique attention. A website designed around your business.

Most contractors end up choosing between a cheap template and a $20,000 agency engagement they don't need yet. We're a two-person studio in between. Fewer layers and lower overhead mean more of our time goes into your site, and you work with the same two of us from start to finish.

Meet the two of us

01

We already know this market

We're not learning how homeowners pick a contractor for the first time.

02

Strategy and design are one job

Split them and sites end up pretty and useless. We do both.

03

Work directly with the founders

The people you talk to are the people building your site.

FAQs

Straight answers before you call

Foundation is $4,000 and covers the core pages a smaller contractor needs: home, about, services, portfolio, and contact. Signature is $7,000 and adds up to five individual service pages and four featured project pages, for established companies with more work and services to show. Both are split into four monthly payments, and larger builds are quoted separately.

Compare the packages

Foundation takes six to eight weeks and Signature takes eight to ten, from kickoff to launch. The biggest factor is how quickly photos and feedback come back to us, so it can move faster when you’re ready.

Yes. Once your final payment is made, the design, content, and domain are all yours. If you ever move on, your website goes with you.

It changes how homeowners see you. When your work is shown well and your process is clear, the right people are more likely to reach out. Every site also includes an SEO foundation so Google can find and understand it. We don’t promise rankings or a number of leads, because no website can guarantee those on its own.

Good photos make the biggest difference, but we can work with what you have and tell you honestly which projects to lead with. If you have very little finished work to show, it’s tougher, but it’s not a deal breaker.

Some, and it’s worth it. We need a few conversations with you early on to really understand your business, plus your project photos and feedback at a few set review points. It’s not a second job: we handle the writing, design, and build, and nothing goes live without your approval.

Let’s make your website as good as your work

Tell us where your current site falls short and what you want it to do. We will tell you honestly whether we are the right fit.

20 minutes
No pressure, no obligation
An honest answer on fit

Schedule Intro Call